#pinterest #pinterestmarketing #pinterestseo #flyingswanonline
How ranked number one on Pinterest is that the question you were looking for well in today’s blog I will teach you, how you can rank higher Pinterest search results and why you don’t necessarily need to rank number one to get a ton of traffic from this platform.
Obviously what makes your pin rank higher Pinterest search results, your Pinterest S. E. O. search engine optimization for keywords. Now let’s dive into the tutorial, you have to understand that even though Pinterest is a search engine it also has important features of all the social media platforms and it’s also a visual search engine. Search results are very different from what you can see on Google and user behavior is also very different. Another thing you have to keep in mind is that the majority of Pinterest users are on their Mobile phones while apps. They’re not on desktop computers so how does the user experience look on Pinterest? I opened my Pinterest app and search for the keyword vegan recipes and the first type of results in Pinterest is currently pushing quite hard especially on mobile devices. It’s a block of the video and then they start scrolling and looking for inspiration with regular pins.
So how many results I will probably scroll down and see if anything catches my attention? Well according to Pinterest’s official stats it’s about 60 Pins per search results. Yes, you here to drive 60 Pins that people will watch on Pinterest while just searching for 1 keyword. Can you imagine yourself going through 60 search results on Google is not that’s because Pinterest is a visual search engine visual information gets into your brain so much, in Google search results you have to read the text process that information before you decide to click? These are the sources of text information attached to being which Pinterest is using to understand your pin and rank them in search results. Number 2 is board name and description number 3’s page title and description of the link number 4 is search query is that frequently lead to clicks on Pinterest and number 5 is the names of the object detected in the image.
The text information in the last point number 5 is very interesting because Pinterest tells us that the platform has an individual classifier in which visual objects all the images have specific names attached to them. So when Pinterest is ranking your pin the image content can also influence, how high your pins are going to run for this focus keyword. So what I mean here is that if your pin is about blogging it’s not a good idea to have in the team image something with food or something else that has nothing to do with blogging. A laptop or notebook or desk would be a much better background for your narration. you’re better off using pins that wouldn’t home background image at all than using something irrelevant on your images that’ll only confused at Pinterest algorithm.